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Brand Opportunities

Business Partnerships 

Hundreds of brands, agencies and retailers place media and promotions yearly using Macerich Shopping Centers as a platform to reach their target market. SouthPark Mall is "where the stores are" and for brands, it certainly is “where the people are”. In fact, millions of people visit SouthPark Mall annually. At Macerich, we understand that access to our consumers provides companies, brands and retailers a clear, competitive edge in today’s cluttered marketplace. 

Media Network Advertising Opportunities 

SouthPark Mall is an ideal place to reach consumers with in-mall media when they are predisposed to making a purchase. Reach and frequency is optimal; shoppers view advertisements when entering the mall, visiting the food court and throughout the common area. SouthPark Mall's in-mall media breaks through the clutter with high-impact, high-visibility, spectacular advertising and promotional messaging. 

  • Large Format Banners
  • Spectaculars and Wallscapes
  • Floor Clings, Door Clings, Table Clings
  • Digital Assets
  • Custom Elements
  • Newly Added: Static Backlit Kiosk Network 

Events, Promotions and Displays 

SouthPark Mall provides turn-key opportunities to cross-promote products, incorporate sampling, demonstrations, sales promotions, special events, community partnerships, and more. Customized marketing programs can also be developed to increase brand awareness and incremental sales while enhancing your company’s marketing goals and objectives. Begin utilizing SouthPark Mall's premium programs to communicate face-to-face and enhance your relationship with your target shopper today!

  • Promotional Displays and Kiosks
  • Auto/Boat Displays
  • Ride and Drive Events, Sales and Shows
  • Product Demonstrations, Sampling and Coupons
  • Autograph Signings, Concerts and Performances
  • Parking Lot Events, Tours and Sales
  • Vendor Shows, Expos and Fairs

Amenity Sponsorships 

As the sponsor of an amenity in SouthPark Mall, your company will receive opportunities for building customer relationships through prominent display, branding and customized exposure. Sponsoring consumer-centric amenities provides your brand with increased name recognition, awareness and highly visible, premium messaging.

  • Children’s Play Area
  • Soft Seating Areas
  • Holiday Photo Sets
  • Family Restrooms

Begin utilizing SouthPark Mall's premium space, targeting your consumer and promoting your brand and/or service today!

Contact Information

Deanna Printy
Specialty Leasing Manager
(309) 797-8450
deanna.printy@macerich.com
Laura Crossman
Laura Crossman
Senior Manager, Corporate Marketing
(602) 953-6525
laura.crossman@macerich.com